For centuries, coconuts have been part of India’s culture, food, and wellness rituals. Despite their popularity, the coconut industry remained largely unorganized—dominated by unhygienic street vendors, weak branding, and very little innovation.
In 2019, three childhood friends from Hyderabad—Sashi Kanth Visinigiri, Sunil Kumar Tentu, and Pavan Kumar Seepana—saw an opportunity to change that. Leaving behind their careers as software engineers, they launched Cocofit, India’s first coconut-based Quick Service Restaurant (QSR) franchise. Their vision was straightforward yet powerful: serve hygienic, preservative-free, and fresh coconut beverages and desserts to a generation of consumers increasingly shifting toward health-conscious lifestyles.
What began as a bold experiment in Hyderabad has today grown into a pan-India franchise network with over 31 outlets and 110+ coconut-inspired menu items.
The Spark That Started Cocofit
The idea behind Cocofit emerged from three big realizations the founders had about the coconut industry. First, the supply chain was broken—coconuts were transported and stored in unclean, inefficient ways. Second, the market lacked healthy beverage options, with consumers largely stuck between aerated soft drinks or packaged juices loaded with preservatives. And third, there was a rising demand for natural alternatives among fitness enthusiasts, athletes, and everyday people wanting to eat and drink better.
The friends saw a chance to rebrand coconuts—not just as a street-side refreshment but as a modern lifestyle product. With a sharp focus on hygiene, consistency, and scalability, they turned this humble fruit into the core of a new-age F&B venture.
Shark Tank India: The ₹5 Pitch That Made History
Cocofit became a household name after its appearance on Shark Tank India Season 1. Instead of asking for crores, the founders stunned everyone with their pitch: ₹5 for 5% equity, valuing the company at just ₹100.
The logic was clear. They weren’t chasing money—they were chasing mentorship, exposure, and credibility. While Ashneer Grover and Peyush Bansal opted out, the other sharks—Namita Thapar, Aman Gupta, and Anupam Mittal—were impressed enough to back the startup.
Even though the deal didn’t eventually close, the move worked exactly as planned. The symbolic ₹5 pitch went viral, creating a nationwide buzz and drawing franchise partners to Cocofit. It wasn’t just a pitch—it was a marketing masterstroke. The deal was struck, making headlines and establishing Cocofit as a standout brand in India’s growing health beverage space.
“It wasn’t about the money. It was about proving a point, gaining visibility, and building trust in our model,” said Sashi Kanth in a post-show interview.
What Makes Cocofit Stand Out
Cocofit isn’t just a café—it’s an experience. Walk into any outlet and you’re greeted with coconut water coolers, smoothies, ice creams, slushies, and waffles—all crafted fresh, right before your eyes. Every serving is 100% natural, preservative-free, and farm-fresh, setting Cocofit apart in a market full of processed alternatives.
With over 110 coconut-based creations, Cocofit redefines healthy indulgence:
-
Coconut Water Coolers – pure hydration with a twist -
Smoothies & Shakes – creamy, filling, dairy-free
-
Ice Creams – indulgent yet guilt-free
-
Slushies & Waffles – playful and unique
-
Sodas & Fresh Juices – refreshing everyday favorites
At Cocofit, freshness is transparent—you see it prepared live, you taste it in every sip. It’s where health meets joy, without compromise.
Building a Scalable Franchise Model
By standardizing recipes, branding, and sourcing, the startup ensures that a customer in Hyderabad enjoys the same experience as one in Lucknow or Chennai.
Each outlet generates about ₹4 lakh in monthly revenue, while the brand earns recurring income through franchise partnerships. By 2025, Cocofit had sold two master franchises worth ₹50 lakh each, showcasing the scalability of its model.
The supply chain is a key strength. Coconuts are sourced directly from farmers in Karnataka, Andhra Pradesh, and Tamil Nadu—ensuring freshness, fair pricing, and farmer empowerment. This direct connection also keeps costs in check and maintains consistency across locations.
As of 2025, Cocofit has:
- 31 outlets across 7 Indian states, including Andhra Pradesh, Telangana, Tamil Nadu, Karnataka, Uttar Pradesh, and Puducherry
- An average revenue of ₹4 lakh per store per month
- ₹6 lakh per month in franchise revenue
- Two master franchises sold at ₹50 lakh each
This model not only fuels Cocofit’s growth but also empowers local entrepreneurs, particularly in Tier II and III cities.
Sustainability at Its Core
Beyond beverages, Cocofit is making strides in eco-conscious innovation. It runs on a zero-waste philosophy. The company repurposes coconut by-products into sustainable alternatives, such as:
- Coco Peat for soil enrichment
- Eco-friendly bricks and building blocks
- Grow bags for horticulture
By sourcing coconuts directly from farmers in Karnataka, Andhra Pradesh, and Chennai, Cocofit supports rural livelihoods while ensuring product freshness. Their closed-loop approach reflects a genuine commitment to environmental stewardship and circular economy principles.
Financial Performance: Lean, Profitable, and Scalable
Despite its minimalist Shark Tank deal, Cocofit has proven its financial mettle:
- Revenue: ₹1.3 crore
- Gross Profit: ₹2.4 crore
- Net Profit: ₹2.1 crore
- Franchise Revenue: ₹6 lakh/month
- Two master franchises sold at ₹50 lakh each
The figures underscore not just profitability but operational efficiency—rare for a young F&B brand.
Overcoming Challenges With Innovation
Like many startups, Cocofit faced intense pressure during the COVID-19 pandemic. Lockdowns halted operations, and one store partner even absconded, causing financial strain. Scaling a coconut-based brand also brought its own hurdles—natural variations in coconuts caused inconsistent taste, while high transport costs made northern markets difficult to enter.
Instead of retreating, the founders turned challenges into opportunities. They set up a mini coconut processing unit in Hyderabad, which standardized flavors, ensured supply chain control, and stabilized pricing across regions. This strategic move not only solved immediate problems during the pandemic but also strengthened Cocofit’s foundation for future expansion.
Global Expansion and Future Vision
The Road Ahead
Cocofit’s ambitions are bold and global:
- 500+ stores across India
- Entry into international markets, including the US
- Launch of cold-pressed bottled coconut products
- Increased automation and R&D for new, innovative SKUs
The ultimate vision: to become “the world’s most trusted coconut-based lifestyle brand.”
Recognition and Awards
In just a few years, Cocofit has won multiple awards and recognitions. It has been ranked among the Top 100 Franchises in India, named the Most Innovative Coconut-Based F&B Brand, and even featured in the Government of India’s Startup India program. The brand’s credibility and consistency have built strong trust among franchisees and customers alike.
Founder Philosophy: Purpose Before Profit
Sashi Kanth, a trainer and motivational speaker by passion, previously ran a student training company, Experts Training Solutions, before launching Cocofit. That experience taught him hard lessons about scalability, market timing, and structure.
His philosophy for aspiring entrepreneurs is grounded in realism and resilience:
“Entrepreneurship isn’t a miracle—it’s a lifestyle. It’s not about perfect ideas; it’s about starting with conviction and learning as you go.”
He also emphasizes the need to take risks, embrace failure, and persist beyond the 9-to-5 mentality.
Post-Shark Tank: The Journey Continues
Although the Shark Tank deal reportedly did not materialize fully, Cocofit has thrived. They continue to expand through social media engagement, franchisee acquisition, and product innovation—including India’s first coconut-based ice creams. The brand has also forayed into international markets like the US, showcasing its global potential.
A Fresh Take on Tradition
Cocofit’s journey is more than a business story—it’s a visionary reinvention of tradition with purpose. By transforming coconut into a lifestyle offering and combining it with smart branding, sustainability, and scalable operations, Cocofit is setting new benchmarks in India’s health and QSR industries.
From a symbolic Rs.5 pitch to a thriving national presence, Cocofit is proof that with the right blend of vision, innovation, and perseverance, even the most ordinary ingredients can create extraordinary impact.
Cocofit: Key Highlights
Startup Name: Cocofit- Industry: Food & Beverage (F&B)
- Headquarters: Hyderabad, Telangana
- Founded: 2019
- Founders: Sashi Kanth Visinigiri, Sunil Kumar Tentu, Pavan Kumar Seepana
- Franchise Network: 31+ outlets across 7 states (as of 2025)
- Product Range: Coconut water, shakes, smoothies, sodas, waffles, dairy-free ice creams
- Shark Tank Deal: ₹5 for 5% equity (Season 1)
- Website: www.cocofit.in
From a ₹5 Pitch to a Global Coconut Movement
Cocofit’s journey is proof that big ideas don’t always need big investments—sometimes, they just need bold execution. From a symbolic ₹5 Shark Tank pitch to building one of India’s fastest-growing QSR franchises, Cocofit has turned coconuts into a modern lifestyle product.
By focusing on health, hygiene, sustainability, and smart franchising, Cocofit has carved out a unique place in the food and beverage industry. And if you’ve ever wondered, “Is Cocofit still in business after Shark Tank India?”—the answer is a resounding yes. In fact, it’s thriving, expanding, and on track to becoming a global coconut powerhouse.
Also Read Story of – Vicky Kumar Yadav: The Relentless Force Shaping Martial Arts in India
